The City has engaged Downtown Indy, Inc. as the Georgia Street manager. Downtown Indy, Inc. will further develop, manage and market the street to enhance the vitality of adjacent properties and attract and host major special events and gatherings. Downtown Indy will activate the street with outdoor cafes, special events and programming and manage day-to-day operations. The City of Indianapolis retains ownership of the street and is a key partner. Generated revenues will be dedicated to Georgia Street operations.